Project

Launch assets for House of Atlas, a premium men's razor and grooming brand offering exceptional performance through online and Target stores nationwide. Developed and designed the brand's story for their About page, and created luxury influencer kits featuring custom Nanuk cases and commemorative coins.


Role

Brand & Digital Design


Team
Branding: Zero Studios
Photography: Plainsight Studio, Cydney Cosett
Art Direction: Susannah Knox
Packaging: Joanne Hwang












Project

Marketing assets for MEUCHNER, a New York-based independent jewelry brand.

Developed a brand campaign including social media content, digital marketing materials, and wheatpaste posters to drive brand awareness.


Role

Digital & Brand Designer


Creative Director: Erin Meuchner








Project

A Smooth & Juicy limited edition collaboration with the Athena Club and Juicy Couture Perfect Shave Set. Combining award-winning skin essentials with a nostalgic flair.


Role

Art Direction


Team
Photography: Plainsight Studio, Anna Koblish
Creative Direction: Susannah Knox
Packaging: Joanne Hwang









Project

A conceptual project inspired by my love for fine and vintage jewelry. The idea is to choose a piece from the collection to cherish and wear, ultimately passing it down through generations.


Personal case study


Images genereated with GPT-4o.









Project

A brand refresh for Athena Club showcasing a sophisticated, elevated approach through new packaging, photography, and digital assets. The refresh highlights the brand's signature fragrances and premium ingredients.


Role

Digital Design


Team 

Photography: Carl Ostberg, Casey Zhang

Art Direction: Susannah Knox
Packaging: Joanne Hwang









New York

New York