Project
Launch assets for House of Atlas, a premium men's razor and grooming brand offering exceptional performance through online and Target stores nationwide. Developed and designed the brand's story for their About page, and created luxury influencer kits featuring custom Nanuk cases and commemorative coins.
Role
Brand & Digital Design
Team
Branding: Zero Studios
Photography: Plainsight Studio, Cydney Cosett
Art Direction: Susannah Knox
Packaging: Joanne Hwang
Project
Marketing assets for MEUCHNER, a New York-based independent jewelry brand.
Marketing assets for MEUCHNER, a New York-based independent jewelry brand.
Developed a brand campaign including social media content, digital marketing materials, and wheatpaste posters to drive brand awareness.
Role
Creative Director: Erin Meuchner
Digital & Brand Designer
Creative Director: Erin Meuchner
Project
A Smooth & Juicy limited edition collaboration with the Athena Club and Juicy Couture Perfect Shave Set. Combining award-winning skin essentials with a nostalgic flair.
Role
Team
Photography: Plainsight Studio, Anna Koblish
Creative Direction: Susannah Knox
Packaging: Joanne Hwang
Art Direction
Team
Photography: Plainsight Studio, Anna Koblish
Creative Direction: Susannah Knox
Packaging: Joanne Hwang
Project
A conceptual project inspired by my love for fine and vintage jewelry. The idea is to choose a piece from the collection to cherish and wear, ultimately passing it down through generations.
Personal case study
Images genereated with GPT-4o.
Project
A brand refresh for Athena Club showcasing a sophisticated, elevated approach through new packaging, photography, and digital assets. The refresh highlights the brand's signature fragrances and premium ingredients.
Role
Team
Photography: Carl Ostberg, Casey Zhang
Art Direction: Susannah Knox
Packaging: Joanne Hwang
Digital Design
Team
Photography: Carl Ostberg, Casey Zhang
Art Direction: Susannah Knox
Packaging: Joanne Hwang
