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Project

Launch assets for House of Atlas, a premium men's razor and grooming brand offering exceptional performance through online and Target stores nationwide. Developed and designed the brand's story for their About page, and created luxury influencer kits featuring custom Nanuk cases and commemorative coins. Designed and photographed custom silk scarves and chrome Zippo lighters as keepsakes for friends of the brand.


Role

Brand & Digital Design


Team
Branding: Zero Studios
Photography: Plainsight Studio, Cydney Cosette
Art Direction: Susannah Knox
Packaging: Joanne Hwang


Project

Marketing assets for MEUCHNER, a New York-based independent jewelry brand.

Developed marketing assets for MEUCHNER, a New York-based independent jewelry brand. Created a brand campaign featuring social media content, emails and wheatpaste posters to boost brand awareness. 


Role

Digital & Brand Designer


Creative Director: Erin Meuchner


Project

A Smooth & Juicy limited edition collaboration with the Athena Club and Juicy Couture Perfect Shave Set. Combining award-winning skin essentials with a nostalgic flair.


Role

Art Direction


Team
Photography: Plainsight Studio, Anna Koblish
Creative Direction: Susannah Knox
Packaging: Joanne Hwang









Project

A conceptual project inspired by my love for fine and vintage jewelry. The idea is to choose a piece from the collection to cherish and wear, ultimately passing it down through generations.


Personal case study


Images generated with GPT-4o.


Project

A brand refresh for Athena Club showcasing a sophisticated, elevated approach through new packaging, photography, and digital assets. The refresh highlights the brand's signature fragrances and premium ingredients.


Role

Digital Design


Team 

Photography: Carl Ostberg, Casey Zhang
Art Direction: Susannah Knox
Packaging: Joanne Hwang






A
New York

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New York

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