4C Hair Care

4C Hair Care empowers Black folks with the 4C curl pattern by providing products that simplify hair maintenance for users. The case study highlights the brand’s celebratory identity and hints at a new product launch.



Brand Development  |  Digital Design
Academic case study developed at MICA
Photos courtesy of Matelli Graves from Adobe Stock


















































Last update: 06/ 2022

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Last update: 06/22
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